hi@mitsurumartins.com
@mitsurumartins
São Paulo – Brazil

Mayfair Nutrition

Role

Art Direction
Packaging Design

Mayfair Nutrition approached me to redesign their supplement labels and create a more distinctive visual system. The previous labels lacked clear information hierarchy and legibility, while visually blending with the conventional approach found across the supplement market.

The project began by restructuring the label architecture and defining priorities between different layers of information. Product names were given a stronger visual presence, allowing each supplement to be immediately identified across different contexts, from retail to digital platforms. Across the range, I developed a flexible structure where each product received its own visual identity while maintaining a cohesive collection. Custom pictograms were created to highlight recurring attributes and product characteristics, reinforcing recognition across the range.

The result was a clear label system that organizes complex information into a distinctive product line.