The project began by restructuring the label architecture and defining priorities between different layers of information. Product names were given a stronger visual presence, allowing each supplement to be immediately identified across different contexts, from retail to digital platforms. Across the range, I developed a flexible structure where each product received its own visual identity while maintaining a cohesive collection. Custom pictograms were created to highlight recurring attributes and product characteristics, reinforcing recognition across the range.
The result was a clear label system that organizes complex information into a distinctive product line.