hi@mitsurumartins.com
@mitsurumartins
São Paulo – Brazil

Ponto Rima

Role

Visual Identity
Art Direction

Ponto Rima is an independent design studio created as a platform for experimentation across different objects, materials and collections. The identity was designed to support an evolving body of work while maintaining a consistent visual signature.

The main challenge was creating a symbol capable of maintaining its identity across different materials and production techniques. Engraved into ceramic, woven into fabric, embossed on leather, printed on paper or cast in metal, the mark needed to remain recognizable without relying on color or additional graphic treatments. The final symbol combines the letter P, a lowercase r and a dot into a single geometric form, creating a distinctive mark adaptable to different applications.

The identity was conceived as a signature applied across the objects rather than a visual language that defines each collection. A neutral typographic system allows each piece to maintain its own characteristics, while the circular element of the symbol adapts to different colors, textures and finishes according to each collection.

Lampajin risograph