Casa Prego
Role
Brand Identity
Art Direction
Casa Prego was an online store focused on a selection of objects chosen for their visual appeal and unique character. The brand explored how everyday pieces can bring personality into a home, transforming domestic spaces into environments that reflect the people who live in them.
The visual identity was built around a playful interpretation of the word “prego”, which means “nail” in Portuguese. A simple and almost invisible element, the nail allows people to personalize their homes by hanging artworks, images and objects on their walls. This idea inspired the custom treatment of the letter “P”, shaped as a bent nail marked by the impact of being hammered. The imperfect form became the foundation of the identity, later expanding into a graphic pattern used throughout the brand system.
The visual system translated the diversity of the brand’s objects through a vibrant color palette, playful illustrations and graphic patterns, creating a flexible identity capable of adapting to different products while maintaining a cohesive presence.
